Sunday, July 13, 2008

New Challenger Arrival


In the auto industry many American Companies (Dodge, Chevy, and Ford) have been trying to recapture the charm of their past vehicles that were in production. Today I spotted the brand new 08/09 Dodge Challenger. The car is beautiful, and very nicely sculpted, with very smooth curves and a more muscular body. The front demonstrates inset headlights, which connect to the grill, giving the car one uniform opening, and a similar language is demonstrated with the back taillights. Although it is a completely modern car with an SRT8 engine, it posses a nostalgic feel. The Challenger hit the mark by launching before its main rival the Chevy Camero, which has been projected to come to dealerships for the last couple of years. We will see how the Challenger does in this niche market of reinventing the American muscle cars, but with fuel prices rising and "green" lifestyle being a little more fashionable than orange, we will have to see how the Challenger will do. Its a hit or miss not only for the Challenger, but also for the other cars in the American muscle relaunch. Either, many adults will want to relive their past, or America will bury American Muscle cars once again, which many American companies cannot afford.

1 comment:

Anonymous said...

I love the new Challenger, but I am more excited for the Chevy's Camero! I cant wait to see a challenger on the road though.